What is Brella
Explore Brella's AI-driven event management platform featuring intent-based matchmaking, sponsor ROI tools, and seamless tech integrations for hybrid conferences.
Overview of Brella
- AI-driven networking platform using intent-based algorithms to connect attendees and sponsors
- Hybrid event infrastructure supporting virtual/live streaming and in-person meeting management
- Customizable API integrations with major CRM systems and enterprise tech stacks
- ROI-focused features including lead scanning, meeting analytics, and sponsor visibility tools
Use Cases for Brella
- Large tech conferences requiring attendee engagement and sponsor ROI tracking
- Corporate hybrid events needing seamless virtual/in-person networking integration
- Trade shows optimizing lead generation through AI-curated business matchmaking
- Associations hosting multi-day conferences with complex session scheduling
Key Features of Brella
- AI-powered matchmaking with personalized attendee recommendations
- Real-time meeting management dashboard with group scheduling capabilities
- Native integrations with Salesforce, HubSpot, and Pipedrive CRM systems
- Custom-branded event apps with multi-track agenda management
Final Recommendation for Brella
- Ideal for enterprise organizations hosting 500+ attendee events
- Recommended for marketing teams prioritizing measurable sponsor ROI
- Essential for events requiring integration with existing martech ecosystems
- Valuable for organizers needing real-time analytics on meeting quality and engagement
Frequently Asked Questions about Brella
What is Brella?▾
Brella is an event networking platform designed to help organizers, sponsors, exhibitors and attendees discover relevant contacts, schedule meetings, and run virtual, in-person or hybrid event experiences.
Who should use Brella?▾
Brella is aimed at event organizers, conference producers, trade shows, sponsors and exhibitors who want to increase attendee networking and lead generation, as well as attendees seeking efficient matchmaking and meeting scheduling.
How do attendees join an event on Brella?▾
Attendees typically join via a web link or mobile app using an event-specific code or invitation, create a profile, and then browse sessions and matchmaking suggestions to request or accept meetings.
What types of events does Brella support?▾
Brella is commonly used for virtual, in-person and hybrid events including conferences, trade shows, summits and networking-focused meetups, with features for sessions, booths and one-to-one meetings.
Can Brella integrate with our CRM or ticketing system?▾
Platforms like Brella generally offer integrations or data export options to connect with CRMs, marketing tools and ticketing systems, though exact connectors depend on plan and configuration and should be confirmed with the vendor.
How is pricing structured?▾
Pricing for event platforms is usually tiered based on features, event size, number of attendees or duration; for accurate, up-to-date pricing you should consult the vendor’s sales team or pricing page.
What are the technical requirements for attendees and organizers?▾
Attendees typically need a modern web browser or the iOS/Android app and a stable internet connection, while organizers use a browser-based dashboard to configure the event; specific browser versions and device requirements are listed in the product documentation.
How does Brella handle data privacy and security?▾
Event platforms commonly follow industry-standard security practices and provide data controls, consent management and privacy policies; for precise compliance details and data processing agreements, review the vendor’s privacy documentation or ask their support team.
How long does it take to set up an event?▾
Setup time varies by event complexity, but basic events can often be configured in days while larger or highly customized events may take weeks; many vendors provide onboarding resources or professional services to accelerate setup.
What support and training are available?▾
Vendors typically offer documentation, knowledge bases, live support, and onboarding or training programs; availability and levels of support depend on the plan, so check with the provider for details and SLAs.
User Reviews and Comments about Brella
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